Why would the GOP have to pay a bunch of women to convince women that they are not antiwoman?

a href="http://news.yahoo.com/s/ap/20110622/ap_on_go_co/us_congress_battle_for_women;_ylt=Anp055fn7aMv9PorOq4aBxSs0NUE;_ylu=X3oDMTQwYjZobWkxBGFzc2V0A2FwLzIwMTEwNjIyL3VzX2NvbmdyZXNzX2JhdHRsZV9mb3Jfd29tZW4EY2NvZGUDbW9zdHBvcHVsYXIEY3BvcwM2BHBvcwMzBHB0A2hvbWVfY29rZQRzZWMDeW5faGVhZGxpbmVfbGlzdARzbGsDZ29wd29tZW5kZWZl"http://news.yahoo.com/s/ap/20110622/ap_o…/a